Engagement Tiers All Users
Engagement Tiers rank your audience into four groups based on how valuable their engagement is. Each tier maps to an estimated CPM range, helping you prioritize campaigns and forecast revenue.
The Four Tiers
| Tier | CPM Range | Description |
|---|---|---|
| Champions | $10 — $20 | Highest engagement. Frequent viewers with long watch times, high completion rates, and active interactions. |
| Loyalists | $7 — $10 | Consistent viewers who return regularly. Strong completion rates but less interaction than Champions. |
| Regulars | $5 — $7 | Moderate engagement. Watch periodically with average completion rates. |
| Browsers | $3 — $5 | Light engagement. Short sessions, low completion, infrequent visits. |
Scoring Algorithm
Each viewer receives an engagement score calculated from three weighted factors:
- Depth (40%) — Watch time and video completion rates. Do they finish what they start?
- Loyalty (35%) — Return frequency and consistency. Do they come back?
- Virality (25%) — Sharing, commenting, and liking behavior. Do they amplify content?
The combined score determines which tier a viewer falls into.
Tier assignments are recalculated regularly as new viewing data arrives. A viewer can move between tiers over time.
Using Tiers for Campaigns
Engagement tiers are useful for:
- Media planning — Target Champions and Loyalists for premium campaigns.
- Revenue forecasting — Estimate CPM by tier to project ad revenue.
- Audience development — Identify what moves Browsers toward higher tiers.
What’s Next
- Segments — Understand the behavioral patterns behind each tier.
- Geography & Devices — See tier distribution across regions and devices.