Audience Insights Analyst+
The Audiences section helps you understand who is engaging with your content and how to use that data for better campaign targeting.
Segments
Audience segments group users by behavior:
- Temporal — when they engage (morning viewers, weekend watchers, etc.)
- Content — what they engage with (specific video types, topics, genres)
- Behavioral — how they engage (binge watchers, casual browsers, one-time visitors)
Each segment shows size, engagement score, and growth trend.
Engagement Tiers
Users are scored and placed into tiers based on engagement depth, loyalty, and sharing behavior:
| Tier | Description | Estimated CPM |
|---|---|---|
| Champions | Highest engagement, frequent return visits | $10—20 |
| Loyalists | Regular engagement, steady return rate | $7—10 |
| Regulars | Moderate engagement, occasional visits | $5—7 |
| Browsers | Low engagement, infrequent visits | $3—5 |
Geography
Audience data includes geographic distribution by country. This is useful for understanding where your most valuable audiences are concentrated and for geo-targeting campaigns.
Using Audience Data for Targeting
- Identify high-value segments — look for Champions and Loyalists in specific content categories.
- Match demand to audience — pair demand tags with the audience segments they perform best in.
- Optimize scheduling — use temporal data to schedule campaigns when target audiences are most active.
Ask the AI
The AI can surface audience insights on demand. Try:
- “Which audience segment has the highest engagement this month?”
- “Show me the geographic breakdown of Champions”
- “What content types do Loyalists prefer?”
- “Recommend targeting changes based on audience trends”
Audience data is updated daily as new engagement data flows through the pipeline.