FeaturesCRMDeals Pipeline

Deals Pipeline Analyst+

The Deals Pipeline gives you a Kanban-style board to track every deal from first contact to close.

Pipeline Stages

Deals move through these stages from left to right:

StageDescription
ProspectingInitial outreach, identifying potential opportunities
QualificationConfirming budget, need, and timeline
ProposalProposal or media plan sent to the prospect
NegotiationTerms being discussed, pricing adjustments
Closed WonDeal signed and confirmed
Closed LostDeal did not close

Deal Cards

Each deal appears as a card showing:

  • Deal name and associated company
  • Deal value (e.g., $50,000)
  • Win probability as a percentage

Drag and drop cards between stages to update their status.

Creating a Deal

From the UI

Click New Deal at the top of the pipeline. Fill in the deal name, value, company, and starting stage.

From AI Chat

“Create a deal: Acme Media Q3 Campaign, $120,000, Qualification stage”

The AI creates the deal and places it on the board.

Deals are linked to companies. If the company does not exist yet, Nucleus creates it automatically.

What’s Next

  • Companies — Manage company records linked to deals.
  • Activities — Log calls, meetings, and notes on deals.