Campaign Performance Analyst+
The Ad Performance dashboard is the primary view for monitoring advertising campaigns. It is organized into tabs, each focused on a different dimension of performance.
Overview Tab
The Overview tab provides a high-level summary of your ad operations.
- KPI Cards at the top show headline metrics: Total Revenue, Impressions, Requests, eCPM, Fill Rate, and Win Rate.
- Daily Chart below the KPIs shows trends over the selected period. Toggle between revenue, impressions, and requests.
- Delta indicators on each KPI show the percentage change compared to the previous period.
Campaigns Tab
A sortable table of all campaigns with key metrics per row:
| Column | What it shows |
|---|---|
| Campaign | Campaign name |
| Revenue | Total revenue earned |
| Impressions | Number of ads served |
| Requests | Number of ad opportunities |
| eCPM | Revenue per 1,000 impressions |
| Fill Rate | Percentage of requests that resulted in an impression |
Click a column header to sort. Click a campaign row to drill into its daily breakdown.
Demand Tags Tab
Shows performance by demand tag (the buy-side sources). Use this to identify which demand partners are performing best and which are underdelivering.
The table includes the same metrics as Campaigns, grouped by demand tag instead.
Revenue Tab
Focuses exclusively on revenue metrics:
- Revenue trend chart — daily revenue over the selected period.
- Revenue by campaign — bar chart ranking campaigns by total revenue.
- Revenue by demand tag — see which demand sources contribute the most.
Changing the Period
Use the period selector in the top-right corner to change the date range. Options include:
- Today, Yesterday
- Last 7 / 14 / 30 days
- This month, Last month
- Custom date range
All tabs update when you change the period. KPI deltas always compare against the equivalent previous period (e.g., last 7 days vs. the 7 days before that).