Tabs
All Users View tabs | Analyst+ Create tabs
Every dashboard uses tabs to organize its content into focused views. You can switch between tabs to see different slices of the same data.
Built-in Tabs
Managed dashboards come with a set of default tabs that cover the most common views:
| Tab | What it shows |
|---|---|
| Overview | High-level KPIs, trends, and summary charts. |
| Campaigns | Individual campaign performance, pacing, and delivery. |
| Demand Tags | Demand-side tag performance and fill rates. |
| Revenue | Revenue breakdowns by source, campaign, and time period. |
These tabs are always available and cannot be removed.
Custom Tabs
Analysts can add new tabs to any dashboard using the Add Tab button. This opens an AI-powered menu with suggested tab types:
- Revenue Breakdown — Revenue split by dimension (geo, device, campaign).
- Error Analysis — Error rates, timeout patterns, and troubleshooting data.
- Geo Performance — Performance by country or region.
- Custom — Describe what you want and AI will build it.
How to Add a Tab
- Open a dashboard.
- Click the Add Tab button (plus icon next to the existing tabs).
- Select a suggested tab type or describe your own.
- AI generates the tab with appropriate charts and tables.
- The new tab appears at the end of the tab bar.
Custom tabs you create are private by default. See Sharing Tabs to make them visible to your team.
Tab Behavior
- Tabs remember your last-selected tab when you return to a dashboard.
- The Period Selector applies to all tabs in a dashboard.
- Each tab loads its own data, so switching tabs may trigger a brief refresh.