Geography & Devices All Users
Understand where your audience is located and what devices they use to watch. This data helps you tailor campaigns by region and optimize for the right screen.
Geographic Breakdown
The geography view shows a country-level breakdown of your audience:
- Map visualization — Color-coded map showing viewer concentration by country.
- Country table — Ranked list of countries with viewer counts and percentage of total audience.
Use this to identify your strongest markets and spot growth opportunities.
Device Split
Viewers are categorized by the device they use:
| Device | What It Includes |
|---|---|
| CTV | Smart TVs, streaming devices (Roku, Fire Stick, Apple TV) |
| Mobile | Phones and small tablets |
| Desktop | Laptops and desktop computers |
| Tablet | iPads and larger tablets |
The device breakdown shows both viewer counts and percentage share for each category.
Device data is based on the primary device each viewer uses most frequently. A single viewer is counted once under their dominant device.
Why This Matters
- CTV-heavy audiences command higher CPMs and suit video-first campaigns.
- Mobile-dominant markets may need shorter ad formats and vertical creative.
- Geographic concentration helps with regional targeting and language-specific campaigns.
What’s Next
- Segments — Combine geography and device data with behavioral segments.
- Engagement Tiers — See how engagement varies by region.