DSP Activation Analyst+
Activation pushes your audience segments to ad platforms so advertisers can target them in campaigns. Records are enriched with external IDs before sending.
Activating a Segment
- Go to Audience Connect > Activation.
- Select a segment.
- Choose a destination:
- The Trade Desk
- DV360
- Amazon DSP
- CSV Export
- Select an ID type (UID2, RampID, or ID5).
- Click Push.
Nucleus enriches the segment records with the selected external IDs from your ID Bridge mappings, then sends them to the destination.
Activation Log
Every push is tracked in the activation log:
| Field | Description |
|---|---|
| Segment | Which segment was activated |
| Destination | The target ad platform |
| Records Sent | Number of records with valid external IDs |
| Cost | $0.001 per record sent |
| Status | pending, processing, or complete |
Activation via AI Chat
You can trigger activations from the chat:
“Activate the Saudi CTV Champions segment to The Trade Desk”
“Push my UAE Mobile Loyalists to DV360 using UID2”
The AI confirms the segment, destination, and ID type before executing.
Only records with a valid external ID for the selected type are sent. Check your ID Bridge coverage to maximize activation volume.