Audience Connect Overview Analyst+
Audience Connect is Nucleus’s built-in audience sharing and activation platform. Build segments from your first-party viewing data, match them with external identity systems, share securely via clean room, and activate directly to DSPs — all without leaving the platform.
What You Can Do
- Build segments from real viewing behavior (geography, engagement, device)
- Match IDs with external identity graphs (LiveRamp, UID2, ID5)
- Share data with partners through clean room protocols — no raw data exposed
- Activate segments by pushing to DSPs like The Trade Desk, DV360, and Amazon DSP
No separate LiveRamp contract required. Nucleus handles identity resolution natively.
Navigation
Audience Connect has four tabs:
| Tab | Purpose |
|---|---|
| Segments | Create and manage audience segments from viewing data |
| ID Bridge | Map device IDs to external identity systems |
| Sharing | Set up data sharing protocols with partners |
| Activation | Push segments to ad platforms and DSPs |
Audience Connect is available as an add-on for Business+ plans. Contact your account manager to enable it.
What’s Next
- Building Segments — Create your first audience segment.
- ID Bridge — Connect external identity providers.
- Pricing — Understand costs and compare alternatives.